3 Top Strategies for Attracting Clients to your New Private Medical Practice


As a medical practitioner, offering the best possible medical service to your patients is a top priority. If you have been getting compliments about your exceptional service delivery from fellow doctors and patients alike, then you might want to think about starting a private practice. One significant advantage of starting a private medical practice is that it offers an opportunity to tailor or customise service delivery. That said, you certainly understand that keeping patients happy and satisfied at all times is a challenging affair. Nonetheless, you can start out by exploring ways to make your medical centre welcoming to both existing and new clientele. This article highlights strategies that will help you to achieve a welcoming and comfortable clinic.

Keep Wait Time Less Boring

The last thing patients want to experience on their first visit to a private medical centre is to spend time in the waiting bay doing nothing. Most patients get nervous when they sit idle at the reception and start over-thinking about their health condition even before seeing the doctor. If the wait time extends longer than is necessary, you will get patients cancelling appointments. To get around the challenge, try and make the waiting time as productive as possible. You can consider introducing medical publications or health-related fun games and quizzes magazines in the waiting area. Whichever approach you take, make sure that the pass time content you provide is relevant to clients you are serving.

Keep the Air Fresh

Since smell has a primal impact, it tends to influence patients' perception about your private clinic. If the air in your clinic reeks of blood and strong disinfectants, you can be sure that new patients won't make a second appointment. While it is understandable and necessary to keep the clinic environment sterile at all times, you have to strike a balance between keeping the surrounding clean and maintaining a fresh ambience. You can achieve a fresh environment by incorporating potted plants around the clinic. By giving off oxygen, potted plants aerate the space, thereby eliminating air pollution. Plants such as lavender are the best since they give off a pleasant and relaxing scent.

Welcome Gift for New Patients

One of the greatest ways to welcome new patients to your practice is by offering them welcome gifts. It sends the message that the patient care experience you provide is different from what other practitioners provide. When choosing the gifts, however, make sure that they are practical. They can be educational, inspirational, entertaining, or simply aesthetic. You can consider gifts such as hot/cold packs, sleeping earplugs, branded mugs, resistance bands, and massage balls. When handing the gifts, it is best to do it after the first appointment. For a more surprising and possibly unforgettable experience, mail the gifts to the patient's address within the first three days after the appointment.

About Me

Getting to Know Your GP

Getting to know your GP is one of the wisest things you can do. For many years, I avoided all contact with my GP. I would always tell myself that whatever ailment I was suffering from, it wasn't anything that I couldn't fix with a few painkillers and a glass of water. Thankfully, one day, I bumped into my GP in the street. We started talking and started to become friends. I still avoided the medical centre, but now and again I would visit his home for a cup of coffee. On one of my visits, the doctor noticed that I didn't look well. He referred me to the hospital and they discovered that I had an infection in my lung. After treatment, I am now fighting fit again. I now always attend all of my medical appointments and I would like to encourage you to do the same.

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